There are 2 ways to optimize content for your site.
The first path is to try to search engine optimization (SEO) Very well, this will help you target potential customers and bring them to your site through natural search results from search engines.
The second way you can go is wider. Because it considers the overall user experience (UX, otherwise known as customer experience), This is very important if you want people to stay on your site, and keep coming back.
Both paths are equally important and you simply have to do the best you can with both.
first. User experience will improve SEO
Both processes are complicated and you'll need to do a lot of work before you can see any results. But once you've mastered them, traffic to your site will increase, leading to better sales and profits.
If you decide to work primarily with SEO, keep in mind that this way of engaging people will please Google's search engine. You will be rewarded with better visibility in the results pages.
On the other hand, if your purpose is to provide customers with the best experience when searching in list of products On the other hand, going in the other direction and improving the user experience is very important.
2. Shady Blackhat SEO Methods are a thing of the past Alright then
Over the past few years, Google has improved the algorithms of their search engine, and they will continue to do so until it's perfect.
Remember that SEO rules are growing rapidly and it is only a matter of time before all the black and gray hat tips will become part of the past. In particular, many businesses have leveraged Google search engine algorithms and benefited from its imperfections.
Fortunately, Google uses powerful machines capable of learning and knowing what is real and what is fake. This was impossible just a few years ago, and hopefully the search results will be filled with high quality content in the future.
Their goal is to encourage Quality on quantity, and the best opportunity to improve SEO is probably through your site's user experience.
3. Great user experience will make the ranking increase naturally
When a visitor comes to your site, they shouldn't have any difficulty navigating through it. Your website should be simple, fast, and visually compelling.
All of which will keep people coming back, and increase engagement, conversion rate, and other SEO metrics that can be calculated in Google Analytics. If people find your site useful and aesthetically pleasing, your search engine rankings will go up.
First, make sure that Your website loads really fast. People are not that patient when they are online, and They expect to be provided with prompt solutions and instant service.
In case your website is slow, your potential customers will leave and find another option faster.
As a result, bounce rate will increase, and your search ranking will decrease. That's why you should dig into the relationship between SEO and user experience.
4. High quality content will help you rank better
The online space is saturated with a lot of articles, blog posts and websites with the purpose of deceiving search engines and attracting more visitors. This solution does not bring real value to everyone, and its effect will not last long.
Because of that, make sure you will create original content that is well thought out and informative which will be appreciated by the target audience you are targeting.
Avoid using common phrases and jargon, but still being professionally serious in communication Give them the information relate and make them simple. People want to get information and make decisions about products or services quickly.
If you consistently create great content, The search engine's algorithms will acknowledge your effort and rank you higher in the search results.
5. Understand your customers
Don't waste time trying to understand search engine algorithms so you can use them to attract more people to your site. Instead, learn about your potential customers.
Do so and start collecting feedback via surveys via your email or Facebook page. Listen to them and see where I should improve.
Some will talk about products or services, some will talk about prices, and most will talk about their experience on your site. In the words of one of the best e-commerce web design companies in Australia, a friend told me, “Forget SEO for a while, and focus on people and their needs.”
If customers are satisfied with your products and services, then your business will grow and you will have a better ranking in the search engine results.
The last word
Do not forget Communicate with your customer base regularly. Their opinions will help you grow your business and improve the overall user experience on your site.
The goals of your company match customers' needs and expectations is very important. That's why you should avoid pleasing Google instead of your current and potential customers.
After all, great SEO itself will not sell your product. Your goal is to increase sales. That can happen only in school Bring your customers satisfied with the service and overall experience when using your website.
CEO – Founder of Compa Marketing. Specialist with over 5 years of experience in the field of Digital Marketing, SEO / SEM in Vietnam and the world.